Sitecore

Automating Audience Export Delivery with Sitecore Connect In my previous blog , I explained how to implement Audience Export and discussed challenges related to CDP guest data, along with ways to overcome them. This blog continues from there. Now that the Audience Export is successfully set up, the next step is to notify Sitecore Connect about the job execution. Sitecore Connect will then fetch the audience data generated by Sitecore CDP. The objective here is simple: retrieve the exported audience data in Sitecore Connect and forward it to any third-party system based on your integration needs. Solution Overview We will use Sitecore Connect to: Receive a webhook notification when an audience export completes Fetch the exported data from Sitecore CDP Process and transform the data Send it to downstream systems Step 1: Configure Audience Export Notification Start by configuring your Audience Export  created in my previous blog in Sitecore CDP to notify a Sitecore Connect Re...

Sitecore CDP Audience Export : Data Challenges and Strategy As organizations transition from Sitecore Experience Platform 10.1 to modern solutions like Sitecore CDP (part of the Sitecore AI ecosystem), data migration and continuity become critical concerns. This blog outlines a real-world use case, key challenges, and the strategy used to ensure a seamless transition—especially when maintaining compatibility with existing downstream systems. Use Case Overview The current implementation is built on Sitecore Experience Platform 10.1 , where: All contact data and user interactions are captured Data is sent to a third-party system The external system processes the data and generates analytical reports During migration to Sitecore CDP , a critical requirement is: 👉 The third-party system must continue receiving data in the exact same JSON format This ensures: No disruption in reporting No changes required in downstream systems Migration Challenges 1. Incomplete D...