Seamlessly Update Sitecore CDP Guest Profile Extended Properties via Sitecore Connect by Triggering Personalize Experiences with Custom Events
In today’s data-driven world, real-time updates to your guest profiles are essential for creating personalized experiences. This blog will walk you through how to update the Sitecore CDP Guest Profile Extended Properties using Sitecore Connect , all triggered by custom events in Sitecore Personalize . By the end of this guide, you'll have a seamless flow that automatically updates guest data every time a user interacts with a form on your site. Objective: The goal is to set up an automated system where, upon a custom event trigger, Sitecore Connect updates specific properties of the Sitecore CDP Guest Profile Extended Model . This ensures that the guest profile is dynamically updated based on real-time interactions. This approach minimizes the code required in your Next.js application while giving you greater control over the CDP (Customer Data Platform) side. By centralizing the logic in Sitecore Connect, you can easily manage updates to the Gues...